In 2022, the daughter of Charlie Sheen and Denise Richards, Sami Sheen, joined OnlyFans. She dropped out of high school to promote her career on the site. Denise also joined OnlyF a week later.
When celebrities posed for a Playboy issue, they usually showed body parts that were more risqué than when they pose for OnlyF. This is because the site doesn’t contain any risqué content and celebrities can choose to pose without removing clothing. Some who joined OnlyF in 2018 are Bella Thorne, Tommy Lee, Carmen Electra and Cardi B. These celebrities don’t just make money posing nude— they also make money through their posts.
OnlyF allowed Bella Thorne, who was formerly a Disney star, to join the platform in August 2020. This decision caused massive financial damage to the platform, according to a report by PageSix.com. Thorne reportedly earned $1 million in 24 hours on the platform with “safe for work” content.
According to Monica Koyama, a former vice president of creative services at fX Networks named by the Annenberg School for Communication and Journalism as an associate communications professor, onlyfans.com is a great place for B-list celebrities.
Cosplaying as the lifestyle brand, Playboy tries to move from a racy magazine to a mainstream publication. This is why Koyama believes celebrities cosplaying as OnlyF are merely looking for new fans and cash. They think they’re winning on both accounts, which is why they consider it a win-win.