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The ARCA Menards Series at Daytona International earlier this month kicked off a new partnership between Natalie Decker and Splat Hair Color. Decker’s No. 53 car livery for Emerling-Gase Motorsports debuted to commemorate the partnership, and Decker himself will also debut a new hair color.

“We are thrilled to partner with Natalie. She is a trailblazing woman who exemplifies strength and independence,” said Jenniffer Paulson, Senior Vice President of Marketing for Developus. “At Splat, we believe in empowering people to be themselves and express their individuality. As such, this partnership reflects our values,” she continued.

“Soon, you might see me wearing a fun, rebellious hair color to match my car,” Decker said of the debut of her new car look. “I hope my family and staff dye their hair with me too!”

Splat hair color is available at CVS, Walmart, local Walgreens, and online at

About Splat: Splat formulas are Cruelty Free, Vegan, Non-GMO, and Gluten Free. Splat is a family-owned, women-owned business and most of our products are made in Southern California. The product range includes temporary foam colors, toners, semi-permanent and bold permanent hair colors (no fade) and bold permanent hair colors. Splat products are available at various retailers, including Target, Walmart, CVS, Rite-Aid, Walgreens, and Whole Foods, with prices ranging from $6.99 to $14.99. Visit for more information.

About Developplus: Developplus is a Southern California-based, women-owned, family-owned hair care company founded in 1991 by Ann and Dave Agrey. As a leader in color and formulation development, Developus has always valued the importance of inclusion and diversity in the workplace and empowers women every day to be themselves and declare their independence and individuality through color. hair related. Developus is recognized and certified as a Women’s Business Enterprise by the Women’s Business National Council (WBENC), the most trusted certification standard for women-owned businesses, which certifies that Developus is at least 51% owned, is operated and managed by women.

Developplus manufactures on site to ensure each product meets their exacting standards. The vast majority of Developus products are certified vegan, and the majority are made in the USA and are cruelty-free. All new products and reformulations are vegan certified as they strive to make the best products for consumers and the planet, with an emphasis on environmental sustainability.

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